Writers today are saddled with the task of promoting their own books and their own writing career. And most don’t know where to start. One excellent resource is something you may be using already: Facebook.
When you join Facebook, you get a personal FB page. This is not what I’m talking about. A Facebook fan page is what I’m talking about.
Why not just use your Facebook personal page to promote your writing? Personal pages are limiting. No one can see them without making the effort to become your Facebook friend. And you can only have 5000 friends. For a writer, that can be bad. [Facebook Fan Pages vs. Profile Pages: Which is Better for a Writer?]
For a FB fan page to work for you, you build it thoughtfully. This is how you do that:
- Find a good name for your page. Stephen King, Writer or Stephen King, Author are better than just Stephen King until you get world-famous. You can’t change your page name after you get 100 likes for your page, so choose wisely. My page name is Nissa Annakindt, poet, Aspie and cat person— a little long, but it expresses my quirkiness and promises kitten pictures.
- Your profile picture should be a decent author photo of you. Not your book cover. Your pic makes your fans feel like they know you, would recognize you if they saw you in Aldi’s or Walmart. My usual profile pic is above— it’s a selfie. I wore the cowboy hat to indicate my interest in the Western genre. Sometimes I change my profile pic to an old family photo of me at about age 4, wearing a cowboy hat also.
- Your cover photo is where you can put one or more of your book covers, if you are published. Otherwise use a pic that says something about you as a writer. Perhaps a pic of you at your writing work area, at a library, on a zombie walk?
- Facebook will ask you what kind of page it is. Choose ‘author.’ Even if you are not published yet.
- Enter information into your ‘About’ section thoughtfully. (I haven’t finished filling out mine yet, must work on that.)
When you have your basic Facebook page set up, then it is time to work on a strategy for posting on the page. Perhaps write down some topics and themes that crop up again and again in your writing life, or in your reading life. For example, my writing, even my poems, very often has religious or political themes. So posting about political or faith-based things will attract the kind of readers I’m looking for.
Tell your writing friends about your FB page. Dont have any writing friends? Join a few good FB writers groups— ones that have actual discussions on them, not ones where the posts are just a series of author self-promos of their books. Interact with the other group members by liking and commenting on their posts. Do about 8-10 comments on other people’s stuff before posting something of your own.
Another trick with Facebook writing groups is to start a topic where everyone is invited to share one another’s Facebook author pages, so that group members can ‘like’ one another’s stuff.
Once you have even 5 or 10 ‘likes’ on your page, make sure you are posting things of interest regularly. In time, your page will grow.
Kredu al la Sinjoro Jesuo, kaj vi estos savita.
la = the
Sinjoro = mister, Lord
kaj = and