Big ‘news’ today about Facebook— it is leftist and doesn’t give a fair shake to conservative news stories on its ‘trending’ feature. I think that all conservative Facebook users other than a few people’s great-grandmothers knew that. But— back to our series about improving your Facebook author page.
To write posts that please your readers, you have to understand what kind of people are clicking ‘like’ on your author page. The two major groups are these:
- People who have read one of your books and sought out your author page to find out more about you. These fans are your true fans— they really like one of your books and probably will buy another book from you.
- Other authors with fan pages who ‘like’ your page because you are an author, too, and they want to network with you, or get you to ‘like’ their page, or get you to share some of the stories in their feed. And, oh, buy their books.
The first group is going to be easy to please so long as you keep writing books and giving them information on your upcoming books that other fans might not know. They want to feel that THEY are your friends, in an internet sort of way, and the best way to keep these fans buying your books is to treat them like friends.
The second group is more of a hard-sell. They are not interested in YOU or YOUR BOOK, they want to get you interested in buying their book. You have to win them over into being interested in your book. How?
First, ‘like’ all those author pages right back, with your personal account, ‘liking’ as your author page, or both. Then, check your news feed and when those authors have posted things about their writing life, post a short comment or at least click ‘like.’ Just doing that once to twice a month for each author actively posting on their author page can get you some attention.
Next, if one of these authors has really BIG news about their writing, particularly a new book coming out, consider sharing that big news on your own author page. DON’T do this at the peak time for your own original author page posts— you don’t want to compete with those posts that are most important on your page.
Instead, schedule the someone-else’s-news shares for a couple hours after your peak time. You can get in the habit of posting regularly at that time as well, sharing other author’s news or writing about what books you are reading.
Third, make sure your major posts— the ones aimed at your true fans— regularly give information about on what genre you write and what your books are about. Instead of saying ‘Bell Tower’ got several new reviews, say ‘my murder mystery ‘Bell Tower’, or perhaps give your book’s storyline (One sentence summary. ‘My book Bell Tower, a story about a ballroom-dancing hunchback who is framed for the murder of a mime, got several new reviews today.
So many writers don’t do this, they use their book title as if everyone knows about that book. Bad move. Most people don’t, and some of the ones that do may forget. To win new readers, you need to keep that basic information out there.
If you still aren’t getting attention from any of your fellow authors, go nuclear. Read their books. Many authors frequently announce on their author page when a book of theirs is temporarily free in ebook form. When such an announcement is made, and the book is in a genre you are willing to read, download it, read the first chapter, and then, as a comment on the post when the author announced the free ebook thing, announce that you downloaded it, read the first chapter, and say something positive about it.
Since many of the authors who read your page are indie or small press authors concerned about their book sales, you will have won a friend, especially if you write a review on Amazon.com promptly after finishing.
The preceding seems like you will be spending more effort winning over other authors with Facebook pages than with pleasing your true fans. Effort-wise, that may be true, but your author page should look as if your main focus is pleasing the true fans. Because they are what your writing life is all about.
Stuff I read online:
Lifezette: Trump v. Clinton … and Bush by Laura Ingraham
Dave Dubrow: SJWs and Content Creators: Ideological Purity Required
GirlZombieAuthors: Lizzie Borden, Zombie Hunter, The Reward