What relationship should a writer have with his readers? I remember once looking at author Stephen King’s web site. He was at the time expressing a lot of contempt for those people who had ‘hatefully’ voted for the Republican man who was at that time President of the US. He didn’t seem to be aware that many of his readers did not agree with his politics, and so he was insulting people he should have been wanting to sell books to.
The other day I was reading a leaflet I got from the Legion of Mary, a Catholic organization I joined in my parish. It gives as a basic principle for people doing church work ‘Infinite patience and sweetness must be lavished on a priceless soul.’ I think that’s a good principle for writers, too. Each person that might (or might not) buy our books is an individual precious soul that God loves. Each soul is far more precious than all of the books we might write in a lifetime. We shouldn’t see them as just fodder for our book salesmanship efforts.
What do those precious souls want? More important, what do they need? If we are Christians we would probably say they need Jesus in their lives. Is our writing a help to that goal or a hindrance? Is our work more than just cheesy fiction to pass a few hours, or is there something of spiritual value hidden in there?
An individual reader may not choose to buy YOUR book. But the way you interact with that precious soul may have an influence on his life, including his eternity. It is a sacred trust. And so therefore a Christian writer probably shouldn’t be putting people down for liking Star Wars more than Star Trek, or being a geek or not being a geek. They are precious souls and even if they are being annoying as heck right now— perhaps condemning your whole body of work because one of your novels contains the word ‘heck’— you in your interactions with that person can have a great effect.
My mother tends to have annoying friends, who call her at all hours even when she tells them not to call at certain times. They talk for a long time without giving my mother a chance to say anything. But they are emotionally damaged people who need someone who will just listen. They don’t have the social skills to be people other people WANT to talk to on the phone. So they need someone like my mom, who takes their calls anyway. It’s a gift of charity that she has.
The rest of us may not have these special spiritual gifts, but we may be called to be listeners anyway. I suppose if we could master a hard-sell approach to book marketing, we could turn these annoying or critical people into sales of our books. But that would be not treating them as individual people with precious souls. Unfortunately, our book sales have to come in second to the needs of real people.