Promoting your blog’s posts with #Buffer


I started on Twitter as a way to get my blog posts before more readers, so I could build my platform. I built up a list of followers and people I followed, with emphasis on writers. I do a lot of retweets of other people’s stuff, and I weed out the people I follow who don’t follow back, or who are mistakes for other reasons.

But if I only post my blog post links to Twitter when I make the post— WordPress makes that automatic— most of my Twitter followers miss it because they can’t be on Twitter ALL the time. I’ve read it is recommended to Tweet your blog posts 3 times in the week you make it. Plus, I like to retweet my older blog posts that might be of interest.

That would mean going online to Twitter several times a day, which would be a major time sink. So, Buffer. Buffer is a service that lets you schedule a bunch of Tweets for preselected times of day. You write out the Tweet and the link to your blog post, add hash tags, and soon you can have a bunch of Tweets scheduled to go.

This is a big help— whenever I tweet a bunch of posts like that, my blog gets more action, according to the site stats.

NOTE: You don’t have to write out your blog post’s official title every time you Tweet it, whether you tweet it through WordPress when you post, directly on Twitter, or through Buffer. Suppose you wrote a post on how to create a villain. “How to create a villain” might be your official post title. But when you tweet you might use different wording for each time you Tweet: “Building Better Villains”, “Does Your Book Need a Lord Voldemort?” and so on.

Vary your hashtags as well. Check on Twitter to see if your proposed hashtag is in much use. Since the purpose of using hashtags is to find new readers who are NOT your followers but who have clicked on a hashtag to see what others are saying, you want to have popular hashtags. Sometimes your post will fit in with a current trending hashtag: use it! In fact, every time you go to Buffer, have another window open to Twitter to check hashtags. It really helps.

 


I am @nissalovescats on Twitter (and GAB) and I welcome new followers. I usually follow back all accounts that are related to books, reading or writers, just not accounts that are there to sell me services I don’t want. Or bitcoin call girls.

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