When platform building just doesn’t work

I know the advice for writers is to build a platform, build an audience. But the problem is that as soon as a learn how to do something that builds my platform, something changes and my strategy no longer works.

For a while I thought that blogging was dead and I should post everything on Facebook or other social media. But then they made changes to Facebook and all the strategies failed.

This makes me feel like a failure in general. Like nobody is interested in what I have to say. Which is probably true because I’m weird. But really, it is just that all the social media change their rules to make more money, and we lose all our effective platform building strategies with each change.

And so I fall back on my blog. It’s always been at the core of my platform building. I started blogging when blogging was new. And it is still a good place to express my ideas and get them out to people who might like it. Or like to bully me because of it.

The one thing I think of is that I need to figure out how to attract the right sort of people to my blog. It does no good to ME to have people read all or part of a blog post if they hate Christians/Catholics and only read books by atheists. Or people who don’t really read books at all, when there are so many movies and video games to entertain them.

And another aspect of ‘platform building’ – I need to do more to promote the books of my author friends. I don’t know whether to do more review posts dedicated to one book, or maybe a ‘book roundup’ that introduces 5 or so books. Because I don’t really like blogs that are just book review after book review.


One thought on “When platform building just doesn’t work

  1. I’m weird, too.

    You’re right, our biggest competition isn’t other books, but all that tech.

    You can send me the info on your books and I’ll advertise them on my blog, if you like. 🙂 Offer is on the table. Can’t promise sales though.

    Nice post, new friend. 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s