How I do my email newsletter


I’ve read all the advice books about promoting books and building your ‘brand’ as an author and they say we all ought to be starting an email list with aWeber or MailChimp to collect email addresses in order to send out newsletters to our ‘true fans.’

And so I signed up for MailChimp and added that incredibly annoying popup to this blog and got a few signups. And then went a long time without sending out a newsletter, until last December.

The good thing was that only one person unsubscribed, and five opened the newsletter, so it wasn’t a total failure. Most people who get email newsletters never open them.

And so, on to this month’s newsletter, which is called Antimatter Insiders or some such. I wrote it up this morning, and scheduled it to be emailed out to whoever is on the list early Monday morning.

According to the books I’ve read, you should not use your newsletter for a lot of ‘buy my book’ advertising. You are supposed to write things that your readers will find of value.

So in this month’s newsletter the main article was on a little secret I discovered about blogging. I also mentioned Jon del Arroz’s new book, and instead of trying to sell one of my poetry books, I showed a way that newsletter readers could read my more expensive book for free. And of course there was a cute kitten picture.

Interested in the newsletter? Go to http://eepurl.com/FN2hr before Sunday is over with and you can get the newsletter for yourself. Remember, there’s a kitten picture!

 

Yeah, this is me. Picture was taken in a photo booth in Heidelberg, Germany, near the Heidelberg Woolworth store. Author photos are not a sign of author vanity— I’m vain enough, but I hate how I look in photos— but a way to connect with your readers as a real person.

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