I started my Facebook author page many years ago, and when I started, Facebook pages were far easier to do. Facebook wasn’t so selective about showing my page updates to those people who had ‘liked’ my page. These days, every time I post something, Facebook asks me if I want to ‘boost the post’ by turning it in to a Facebook ad. Which is why they show my posts to so few of the page fans.
Also, when I started, you could ‘like’ other, relevant pages as your page, and see a feed of just those pages. So I liked a lot of FB author pages and some genre-related pages and I had an easy time finding stuff to share on my page.
Now it’s different. No feed for the page. So no point, really, in ‘liking’ things as my page. I have to ‘like’ things related to my author page with my personal account and hope things just show up in my feed when I want to share things on my author page.
Some authors have come to the conclusion that a Facebook page is no longer worth the effort. They make ‘fan groups’ under Facebook groups instead. Which is good if you can pull it off. I would be embarrassed to start a ‘fan group’ at this point, though I do have two FB groups I’ve started that I tend to regularly.
If you blog using WordPress (instead of Blogger) you can syndicate your blog posts direct to your Facebook author page (as well as to Twitter.) This may not seem like much, but it’s ever so much more convenient than doing it manually! Your blog posts, syndicated to your author page, may seem to have minimal effect, but at least you are posting SOMETHING there.
Another thing I have found that works is posting an amusing meme or graphic on my author page. FB is willing to show that to a few people, and some of them ‘like’ it, and so my author page gets a little more ‘life’ out of it.
I also like to help author pages out by sharing some of their postings. I’ve started a list on this blog of FB author pages. The pages currently there are from members of the Christian Science Fiction & Fantasy Writers FB group: https://www.facebook.com/groups/366357776755069/. But the page is open to writers of every genre except porn/erotica. (If you want to add your FB author page, put a note to that effect in a comment and give me the link. You are expected to ‘like’ my author page and/or two other pages from the list to ‘pay’ for your own listing.)
I am still on the learning curve myself as far as Facebook author pages are concerned, and so I’m hoping to write other posts on the topic as I learn more. My FB author page is: Nissa Annakindt, poet, Aspie and cat person: https://www.facebook.com/nissalovescats/ I hope some of you will consider ‘liking’ it and viewing my posts there.