If your blog lacks readers in spite of the fact you are regularly posting, one thing you can do is syndicate your blog to your Facebook and Twitter accounts. That means, share each post to Facebook and Twitter as it is made. This gets more traffic to your blog posts. Your blog gets read, and you might gain a few regular readers.
WordPress makes it easy to syndicate to both. It’s right there when you are writing the post! And you can add hashtags and such to make your post onto Twitter and Facebook better and more likely to be read, discovered or shared.
Blogger takes more work— you have to either manually share in both places, or you have to use something like Buffer to do the work.
To share on Twitter, you need a Twitter account, and you need to build up some followers. NEVER buy followers. They won’t do you any good anyway. The best way is to adopt the rule of ‘following back.’ When someone follows you, unless they are clearly ladies in the prostitution industry or other bad apples, follow back. If any of them start posting crap to your feed, you can always unfollow.
Then, check out hashtags related to your blog’s niche or your books’ genre. Follow some of the people who post using the hashtag. Most of the people you follow will follow back, unless they are the Pope or something.
On Twitter, don’t just share your blog post. Retweet other people’s good stuff. And just say stuff. Especially if you can be amusing or witty or weird. Don’t abuse your twitter feed by posting links to your books, one after another, every minute for an hour. If you have to post multiple book links, use a service like Buffer to space them out. And post other stuff too!
On Facebook you have a decision to make. Do you post your content to your personal account? Your author page or author fan group? Some other group? I personally don’t post to my personal page any more. My blood relatives— the ones who still speak to me— are my Facebook friends. I syndicate to my author page (find it in the sidebar) and sometimes to a group of mine. If I post on a man-woman marriage related topic, I post it to my marriage page.
Some authors have more than one Facebook account, so they can freely use one of their accounts as an author page. But Buffer now no longer syndicates to personal pages, so you may need a FB author page or author fan group in order to use Buffer.
On Facebook, you also need to get a following. For a Facebook author page, that means getting people to ‘like’ your page. On Facebook, you don’t always know when someone has ‘liked’ your author page, and you can’t necessarily ‘like’ their page back if they ‘liked’ you with their personal account. And you want everyone, even fellow authors, to ‘like’ you with their personal account so that your page’s postings will show up in their feed.
Like Twitter, you want to share items from other people. You should have ‘liked’ as many author pages as you can— there is a list of Facebook author pages on this blog to get you started— and if an author shares a bit of news or an amusing observation, consider sharing it. Also share amusing memes if they are on topic. And anything related to your niche/genre. Since cats are my thing, I shared it when the famous Grumpy Cat died.
When I look at my stats, I often find I get some of my blog’s visitors through Facebook or Twitter. I think this syndication is worth doing. and so I mean to continue. Even a very few extra visitors add up over time.
Do you syndicate your blog posts to Twitter or Facebook? Has it worked for you? Let me know your experiences!
Nissa Annakindt’s Twitter: https://twitter.com/nissalovescats
Nissa Annakindt’s Facebook author page: https://www.facebook.com/nissalovescats/