#FixThatBlog Your Blog’s Niche


A blog niche is the topic or topics of your blog. A blog about budget travel is different from a blog about celebrity gossip or one based on a Moravian pastor’s sermons. Each of those blog niches will attract a different audience. The fellow jonesing for a fresh Moravian sermon won’t be grateful to read the latest about a transgender celebrity who is featured nude in Playboy!

If you already have a blog with a bunch of posts, check your all-time stats. On this blog, my top posts are my post about the Lutheran rosary and my interview with Moira Greyland, author of ‘The Last Closet’ about her abusive parents, Marion Zimmer Bradley and Walter Breen. Neither of these is about my blog’s niche, alas. I’m not drawn to writing a blog about Lutheran devotions (since I’m now Catholic) or about sexual abusers of children.

One bit of bad advice about blog management is to pick a niche which can be easily ‘monetized.’ One ebook I’ve read suggests a blog niche about high-ticket consumer goods which you can review, and have affiliate links for. The author even suggests ‘reviewing’ items you have not purchased, owned or used! No one wants fake reviews and ‘monetized’ blogs. Blog readers want content. Interesting content.

What can you blog about that would be interesting, and might relate to your writing work? If you are an Evangelical author of Amish romances, you can blog about Amish culture or Evangelical faith items, but you probably shouldn’t dedicate your blog to reviewing the latest in deer hunting rifles and accessories. Unless you work hunting in to all your romance novels because it’s your thing. (Even though I don’t normally read romances, an Amish deer hunting romance might tempt me, especially from a passionate author.)

‘Author blog’ might seem to be enough of a niche, but there are different types of author blogs. Some are about the writing process. Others are about the author’s genre, and perhaps book reviews of other author’s work in the genre. Authors passionate about their faith or their political perspective might include those things as topics in their blog, especially if those topics show up in their books. Others might have blogs that are neutral on religion and politics, but very keen on cats, pet snakes, or the Boston Red Sox. These topics will attract some readers, bore and repel others.

What do you call your blog niche? Suppose you are a Christian and you write ‘paranormal’ (vampire) romance. Is your niche ‘Christian romance’ or ‘paranormal romance’ or ‘vampire romance?’ Or is it a more widely focussed writing blog? A Christian author of romances might talk about similar secular works, or Christian fiction in other genres. And ‘Christian’ covers a lot of ground. Most of us are not generic ‘mere Christians’ but Lutherans, Catholics, Baptists, Moravians or Pentecostals. Maybe you are going to be reaching out to Christian authors and readers of similar faith backgrounds.

I would recommend using a search engine like Duck Duck Go to research your potential blog niche. Look for ‘Christian fiction blogs’ or ‘conservative romance blogs’ or ‘Neopagan fantasy fiction blogs,’ whatever you conceive your likely niche to be. Are there other blogs with similar niches to yours? What do those bloggers call their niche? Or are they even aware of their niche?

One thing about your blog niche— it can, if necessary, be changed. Each blog post you write, whether a bulls-eye for your current niche or not, is a chance to attract new readers. You can use your blog stats, and the comments on the posts, to see which posts are attracting readers. You can shade your blog’s niche in the direction of what is working for you at the moment.

Think about the things you write about in your books or works-in-progress. And the things you have blogged about, or might blog about. What can you write about in a unique and interesting way? If you have blogged for a while, do you need to narrow your focus? Or perhaps widen it? Or shift it altogether?

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