Most books on author blogs and book marketing urgently suggest that you have a newsletter. It’s a way to get in touch with the people who really like your writing— enough to sign up for your newsletter, anyway. And if your blog gets taken down and you are banned from your blogging service for no reason, you can use your newsletter to keep your true fans informed of your new blog.
Most newsletters use a service like MailChimp as their host. This way, you don’t have to manage the list, and people can subscribe and unsubscribe without the embarrassment of contacting you personally.
I once signed up for a newsletter that didn’t use a service. When I got the first newsletter, I thought it was a private email just for me. This was NOT a good thing. You want your newsletter to stand out from personal emails!
I am not great at doing newsletters. I have written and sent out ONE so far, and I had planned on doing it monthly. But I’m hoping to do better. I ordered a book about how to do author newsletters, and I finished writing the June newsletter and hope to send it out by this coming Monday.
So if you sign up for the newsletter before Monday, you will get the June newsletter. It’s not great, but it does have my recipe for keto/lowcarb hot chocolate in it— a super easy recipe, made in the mug.
Some people recommend offering a free ebook to get people to sign up for your newsletter. I suppose that would work if you can write an ebook on a topic of general interest, and write it well, and if you have the knowledge to write intelligently on that topic.
I don’t happen to have a free ebook to offer. And I’m not sure I like that approach. People who sign up for a newsletter to get a free ebook may not want the newsletter.
Sign up for the newsletter at: http://eepurl.com/FN2hr
Have you done an author newsletter? How did it work out for you? What is your newsletter like? Are you still doing it?
I Need Coffee: How to Create an Author Newsletter that isn’t Terrible: https://medium.com/writers-on-writing/i-need-coffee-how-to-create-an-author-newsletter-that-isnt-terrible-650ecf37578
Jane Friedman: Email Newsletters for Authors: Get Started Guide: https://www.janefriedman.com/email-newsletters-for-authors/