#FixThatBlog – Understanding Your Blog’s History


No matter how bad you think your current blog is, it has a history. You have posted on it in the past— maybe you posted the ‘wrong’ things, or you are embarrassed by what you posted, or your blog has had few readers, comments or visitors— but your blog has a history and now it is time to assess that history.

If you have a blog on WordPress or Blogger, your blog has ‘stats’ built in. You can check these stats at any time. You can find out how many page views or unique visitors your blog had today— or you can check your blog’s all-time history. What blog posts have been the most viewed?

Now, your oldest blog posts have had the most time to accumulate history and so they will have the most views and visitors. But some posts have done better than others posted at or near the same time. What are those posts about? And how do the topics of those posts relate to your major blog topic, or niche?

If you have an author blog, and your earlier posts were all about events in your brilliant writing career which hasn’t been successful yet, you may find a lot of ignored posts, and then a few off-topic posts that drew more visitors. Perhaps they still draw more visitors to this day.

These rare ‘evergreen’ posts draw visitors because they answer a question that people are doing internet searches for. Or maybe the title just sounds like they will answer such a question. We like getting visitors like that, because we hope some will stay and become regular blog readers.

The problem is when your ‘evergreen’ topics and your regular blogging topics don’t have much in common. You want readers who are interested in your blog’s niche, not just in your one-time rant about Elizabeth Warren or the Green Bay Packers.

One thing that helps is to look at other blogs that are in your niche. What topics do they address? You actually don’t want to address the exact same topics that every other blog in your niche does. You want to address the less common topics— to answer the questions that not everyone else has answered. If you are the one blogger who answers these questions, you will be at the top of search results and will find readers that way. You may also intrigue people on Twitter or Facebook when you share your blog posts there.

Now, the stats built in to your blog are not the only measure of whether your blog posts are being read. Google Analytics can tell you how long visitors stay on your posts— you don’t want to attract a lot of one-second visitors who will dash away because your blog post is not what they wanted. Also, any interactive comments your posts draw show that the post in question drew some interest.

When you plan your newest blog posts, you want to think about your blog’s history. What post topics have done well in the past? You want ‘more like that!’

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