When you are keeping your blogging schedule, there are two main types of blog posts you will be composing. One is the briefer and lighter short post. The other is the more comprehensive long post. Most of your posts will be short posts. Most of your posts that go evergreen and keep pulling in new readers over time will be long posts.
The short post is may be just past the minimum of 300 words. It covers a narrower topic. It can be more personal, fun, or frivolous. One way to find topics for such a post is to look at other blogs in your niche. Write down five topics you have seen other blogs cover lightly or briefly. For each topic, think of a way that you could do that topic differently. Or perhaps you may think of away to do a slightly different topic in a similar way.
Once you have a list of five or more topics, pick the one that you feel like writing right now, today. Start a new text in your writing software and start writing. If you need to, before you begin the writing process, make a short list of the topics you will cover, or important points you will make. This may give you the idea to turn your topic into a list post.
The long post is where you will have evergreen posts on your blog. Unlike Twitter, where a tweet will vanish from sight within minutes, your long posts may be drawing new readers in for years. The long post can cover a topic more broadly than a short post can, but it still needs to be narrowed down. You cannot write about life, the universe and everything in one blog post. Not without making it so long that its gravity will create a black hole.
A long post may be far past the 300 to 500 words you will find a short post. However, when you start getting up towards 1000 words, slow down. If a post is too long, most readers will not finish it. Is there a way you can get to the point of this post more quickly? Perhaps a bulleted list would you help organize your post if you tend to ramble like I do.
This post is a short post, and it is coming to an end. I hope it will help you compose the two kinds of blog posts that your blog will need period
This blog post was dictated using the dictation feature that came with my (older) Mac.
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