The longer you have— and post in— a blog, the more your blog will need housekeeping. Any post currently on your blog can win you a new reader who finds you through a search engine. You want to make a good first impression!
One housekeeping chore is when you revise your concept of the niche or theme of your blog. You may find a lot of your own posts no longer fit. Should you go on a post-deleting binge? Not really. Some of my ‘off-topic’ blog posts are also my evergreen posts— every day they get a hit or two. Do those hits translate into readers? Probably only rarely, but still, it’s nice to have a blog that receives regular visitors whether they stay or become fans or not.
One type of post you CAN easily delete is the years-ago no-longer-valid post. You may have made an excited blog post or two five years ago about a traditional publisher that showed interest— only to find that the traditional publisher turned out to be a vanity press who was lying to you and would accept any work as long as the author paid the money.
Or you ranted against a politician you then hated but support now. Or you shared chapters from a work-in-progress that you never finished and now no longer want to finish. Or you wrote posts to justify Amazon affiliate links but Amazon since kicked you out of the program for not making enough sales in the first three months (that happened to me.)
Any old post that seems no-longer-valid and that has no comments, doesn’t regularly draw in new readers or visitors, and isn’t really about your niche anyway might be fodder for deletion. You don’t HAVE to delete old posts, but if you really feel some of them are dragging your blog down, delete them. Or revise!
Revising posts you have already posted may seem like a waste of time, but some of them are well worth revising. An evergreen post (that gets regular visits) that has spelling errors or is out of date in some way can be brought up to date. A rewrite of a post that is drawing new visitors through search engines might improve it to the point that the next few visitors stay longer and read the whole thing, or even go on to read other articles on your blog.
Revising old posts that don’t regularly draw new visitors may be a waste of time unless they contain old information that must be corrected, or unless the headline is misspelled or ungrammatical. Sometimes you can just leave it up to add to your blog’s total post number. A blog with 500 posts impresses readers far more than a blog with 12 posts.
Another housekeeping task lies in updating your categories and tags, or your labels. In WordPress blogs you can use categories and tags to sort your blog posts. Categories can be in a hierarchy— that is, under ‘blogging’ I can have the categories ‘blog hops’ and ‘blog improvement.’ You can give more than one category to a post. Also, on WordPress you can use tags. I use this when I mention a writer, such as Declan Finn, or a podcaster, such as Jimmy Moore. I can make a tag of their names and then readers can find other posts mentioning the same person, and it doesn’t clutter up the categories. In Blogger, however, you have to use labels for both functions.
I once made the mistake of eliminating a bunch of categories to make my category system more logical. The result was that a lot of posts became ‘Uncategorized’ and as a result that category became the top category. So from time to time I get ambitious and start going through old ‘Uncategorized’ posts, giving them real categories. My goal is to get rid of that ‘Uncategorized’ category in time.
Another blog housekeeping task is to regularly check your blog’s PAGES. Pages are those most important, just-under-the-blog-name tabs that are often called ‘About Me’ or ‘Contact Me’ or that list your books, book signings, and other important stuff. If you delete your Twitter account but it is still on your contact page, that is a BAD thing. It can be a good habit to look over your pages once a month just to catch any things that need updating. More, if you have a page for book signings and public appearances that needs to be kept up to date.