Define your blog niche to find more readers

I’m often working on improving my blog and my blog’s traffic. One resource I use is a site called ProBlogger. Today they had a post with the title How to Approach Influencers in Your Niche. OK, the problem with that was I wasn’t sure about the ‘niche’ thing. So I searched their site for a post on ‘niche.’ I found 15 Questions to Ask to Help Identify Your Blogging Niche or Focus.

This post contains a podcast on the topic. There is also another page which lists the 15 questions, called What Should I Blog About?.  Going through the questions I become more aware that I am a multi-topic blogger. There is a focus on writing and blogging, a focus on the genres of SF, fantasy and zombie fiction, a focus on politics, one on Asperger’s Syndrome, and also there is the faith thing.

This isn’t necessarily a bad thing. I won’t ever be the top writing blog, or the top blogging blog, or the top zombie blog, or the top faith-based blog. But maybe I can be a good solid blog for people interested in several of these topics.

One thing I have noticed is that my faith-related posts sometimes get a lot of traffic. My all-time most popular post is the one about The Lutheran Rosary. Every day I get one or more visitors reading that post. Yesterday, when I posted on Churches in Chains, I got 42 page views. Normally I get 14. So I think I’m going to keep up with my Sunday posts on faith topics.

I also use Twitter to get my blog posts out in to the world. I use Buffer in order to post to Twitter several times a day without being on the Internet all day long. I’ve read it is recommended to post each blog post three times— the original posting time, later that same day, and then the next day. Of course I also go on Twitter to retweet other people’s posts and interact. I hope that will bring my blog traffic up.

If you are a blogger, what is your blog’s niche? Please tell us in a comment!

If you are a regular reader of this blog, what topics on this blog do you like the best?

On Twitter? If you leave a link to your Twitter page, I will follow you. (Though if you post naked pictures or other stuff I don’t care for, I may not stay a follower for long.)



5 Ways to Improve your Blog Post Titles & Get More Readers

If you are using your blog to help build your author platform, one thing that can mean success or failure is blog post titles. Doing it right attracts readers. Doing it wrong fails to do so. Here are some things that can help you improve your blog post titles.

  1. Place your blog post titles in the title form— above the place where you type in the post itself.  This may seem obvious, but I’ve seen a few blogs where the blogger puts nothing in the blog title spot. Some put the title on the top line of the post body, others don’t use a title at all. In the internet world, your blog title is an essential way to getting your post found in search engines and in shares of your post by your readers.  Don’t do this. Put a title in the title spot.
  2. Weak titles do little good. If you use ‘Book Release’ as a title when you announce your book’s release, you won’t attract as many readers as if you use something more interesting that relates to the book’s content. Like “Zombie Eats US President!!!” That might bring in readers. And if your book is zombie fiction and the US president is in fact eaten by zombies during the course of the story, you might even make a sale.
  3. Titles with numbers in it are good for how-to blog posts. Such as “5 Easy Ways to Stop Your Cats from Mating in the Living Room” or “7 Methods to Build a Zombie-Proof Retirement Portfolio.” For some reason people are more interested when you use numbers.
  4. Make sure your title matches your post. If your title is “Zombies Invade Banat, MI” and your post is all about finding a good book cover artist, you will just anger readers. If your post includes more that one topic, the title must match the biggest topic. If you are writing about how to use Scrivener to make an ebook, and you put in a line at the end about how your older cat and her daughter both had 6 kittens on the same day, the title shouldn’t be about the cats.
  5. Research to find more good methods of coming up with good blog post titles. I’ve read the blogs Copyblogger and Problogger to pick up tips. These sites often research what works and what doesn’t, and so they will have the latest trends in blog post titling.

Even if you are having one of those weeks when you feel everything on your blog is junk, try tweaking your next blog post title. It can make a lot of difference.  Have you written any great blog post titles lately? Share in a comment— and provide a link to the post in question.

I’ve been tending my old blog posts lately, making sure they have the correct categories and tags, checking to see if the content needs updating and such. Even the oldest posts can attract a new reader every now and then. Here’s a post I updated and I’m hoping to write a follow-up post soon.

Content Genres and Identity Genres

The Write Life: How to Write a Blog Post People Actually Want To Read