My newsletter for this blog is a monthly event. Which I have not done since last June. I feel bad about that, but then the main rule I remember about newsletters is that you are supposed to give your newsletter subscribers something of value in each newsletter. No, not necessarily free books, though when my new blogging book, ‘Getting More Blog Traffic: Steps Towards a Happier Blogging Life’ goes temporary-free at some point, I plan to mention that in a future newsletter.
I’m more of a newsletter caterpillar than a newsletter ninja, but Tammi Labrecque’s book has taught me a few things that bring me steps closer to ninjahood. For example, the reason why your newsletter subscribers are so darn special is that they are people who have GIVEN YOU THEIR PERMISSION to be emailed. That’s a great gift, really. We need to cherish it and use it well.
Another thing Tammi’s taught me is the value of emojis in your newsletter’s subject line. It makes people more likely to open the newsletter rather than ignore it. Tammi says the ‘poop’ emoji outperforms all others. I kind of didn’t want to ‘poop’ on all my newsletter subscribers. And I couldn’t find the ‘poop’ emoji anyway. So I picked out a different emoji for my subject line.
One thing I learned all on my own is that using a service really helps so no one will mistake your newsletter for an ordinary e-mail. I use the free version of MailChimp which allows me to have up to 2000 subscribers and to mail out to them more than I am likely to ever do. It’s kind of a learning curve to put together a newsletter on MailChimp— every image I want to share is either too large or too small to suit them. But I’ve come out with newsletters a few times now, and I’m getting better at it. I think.
Do you have a newsletter? Do you use MailChimp or another service? How well has your newsletter worked for you? What kind of things do you include in your newsletter?
Springtime & Lenten greetings to you all
and may God bless you,
Nissa and her cats & critters
My new book is available for pre-order. If you’d like to take a look at it on Amazon, the link is: https://amazon.com/dp/B086H4FQ4M
I’d really be grateful if a few people would take a moment to share my book’s link on their social media. I’ve never done a proper book launch before and am quite sure I am not doing it right. 😉