If you are conservative or moderate in your opinions, or if you have friends who are, you will probably already know that both Twitter and Facebook are wildly hostile ground for conservatives and everyone who is less than progressive/liberal. You can get your page taken down from Facebook for quoting the wrong Bible verse! And I’ve heard of someone who got their Twitter account taken down for having been retweeted by Donald Trump— even though I haven’t heard of them threatening Pres. Trump’s Twitter account— Twitter knows good free advertising for their service when it sees it.
I have had a lot of friends get suspended or banned at Facebook or Twitter. Sometimes they get sick of the whole game and migrate to newer social media like Gab or MeWe. But the problem is that alternative social media are small ponds. If you are trying to get attention for your blog posts or your books, they are not where the eyeballs are. The eyeballs are still over at TwitFace, sadly.
The key to using Facebook and Twitter is to remember that those social media are run by blind progressives who take it as dogma that all Republicans are members of the (Democrat-only) KKK organization— even, presumably, Herman Cain and Ben Carson. Therefore anything you post that isn’t progressive propaganda is suspect.
But a key to using any social media is that bland/generic posts vanish, only things that are a little rough or even shocking get attention. You want your post to go viral, you have to do something to get attention. And if you do something to get attention and are not progressive, you can get banned.
So what should your strategy be? If you don’t currently have a world-famous blog, I’d suggest you go ahead and use Twitter and Facebook, and post what you like (unless you like death threats and pictures of private parts.) Do (civilized) things to get attention. If your account is banned or suspended, you might think of just starting a different account, especially on Twitter.
You might also think of having a targeted Twitter or Facebook account. I did this when I had a separate blog for Keto diet posts, and a Twitter account to go with it. On that Twitter account, I followed only diet-related accounts, and posted only on that topic. Since my political opinions were not a part of that Twitter account, I didn’t post anything political there no matter the temptation.
If political opinion is a main topic of your blog, of course, you won’t use the apolitical-account approach. You will seek accounts that share your opinions, mostly, plus a few high-profile opposition to retweet along with the comment ‘can you believe THIS!’ or similar.
Minor or new social media, especially those that cater to freedom of speech advocates, have their uses, but they won’t replace the Big Boys. If you get banned/suspended from the Big Boys a lot, you may need to cultivate those alternative accounts to stay in touch with some of your True Fans. My Gab and MeWe accounts seemed kind of dead when I was using them a lot, but I realized I had far fewer friends/followers in those places. If I worked those accounts I would probably have a livelier time on those social media. But as I’ve not even been suspended once from Twitter and Facebook, I must admit I haven’t considered it a priority.
If I did have a problem with repeated suspensions or banning at TwitFace, rather than abandoning those sites altogether I would have a bland, non-controversial account that mainly served to share my blog posts and retweet/share the stuff of selected other people, and put a lot more effort into my MeWe account. (In fact, I think I need to start working on my MeWe account right now, at least in the sense of visiting it each time I blog and sharing my blog posts there. I get lazy because my blog posts can be shared to TwitFace as part of the WordPress. com posting experience.)