When platform building just doesn’t work

I know the advice for writers is to build a platform, build an audience. But the problem is that as soon as a learn how to do something that builds my platform, something changes and my strategy no longer works.

For a while I thought that blogging was dead and I should post everything on Facebook or other social media. But then they made changes to Facebook and all the strategies failed.

This makes me feel like a failure in general. Like nobody is interested in what I have to say. Which is probably true because I’m weird. But really, it is just that all the social media change their rules to make more money, and we lose all our effective platform building strategies with each change.

And so I fall back on my blog. It’s always been at the core of my platform building. I started blogging when blogging was new. And it is still a good place to express my ideas and get them out to people who might like it. Or like to bully me because of it.

The one thing I think of is that I need to figure out how to attract the right sort of people to my blog. It does no good to ME to have people read all or part of a blog post if they hate Christians/Catholics and only read books by atheists. Or people who don’t really read books at all, when there are so many movies and video games to entertain them.

And another aspect of ‘platform building’ – I need to do more to promote the books of my author friends. I don’t know whether to do more review posts dedicated to one book, or maybe a ‘book roundup’ that introduces 5 or so books. Because I don’t really like blogs that are just book review after book review.



Facebook for Writers: Personal Page or Fan Page



If you are a writer or future writer, you need to build a platform. Having some degree of popularity on social media can help. But it can be confusing to figure out what to spend your time on.

Blogging is essential, I believe— your blog can double as your author page and you don’t have to pay for it. A writer should try to write a blog post every week.

But the next most important social media is Facebook. People’s grandmothers are on Facebook. It’s a big place. And there is more real social interaction than on Twitter, which so far for me has had next to no social interaction at all except for the friends that I have from Facebook.

But there are two kinds of Facebook pages you need to be aware of. Many writers have BOTH. But if you only have time to put your effort into ONE, which should you choose.

I don’t actually have the final answer on this one, not even for myself. But here are some probably-rambling thoughts I’ve had about the two types of pages.

1. Your Personal Page

When you start a Facebook account, what you get is a personal page. Facebook wants you to use your real name, inform them about which schools you went to, what your job is, what movies you watch, and so on. To interact with a personal page, you must send a friend request.

Some writers use their everyday, regular Facebook personal page to interact with readers. Readers can send friend requests to them, or they can ‘follow’ the account. There is a 5000 person limit on ‘friends’ but you can have more followers than that.

If your name is John Smith, readers will have a dickens of a time figuring out which John Smith to send a friend request to. So some authors have a second Facebook page with a ‘name’ something like John Smith Author or Mary Jones Writer. These pages still have the same friend limit as any other personal page.

You can find MY personal Facebook page at: https://www.facebook.com/nissa.amas.katoj     I accept friend requests from blog readers and fans of my poetry books, and I update about my writing life— you are welcome to make a friend request. It’s also the Facebook page my mom, brother, nieces and cousins use to interact with me. I also have an old FB personal account that was under a pen name I thought of using, but I decided not to use it so that account is for playing Facebook games.

2. A Facebook Fan Page

The second kind of Facebook page authors use is a Fan Page. You don’t send a friend request to these pages, you ‘like’ them. The advantage of these pages is that there is no friend limit. And also, for a reader to click ‘like’ is less of a commitment than to send a friend request. Facebook doesn’t like it when you send out too many friend requests and some people have been restricted.

There are some things you can do if you start a Facebook fan page. You can go out and ‘like’ as many pages related to your genre, writing in general, and also topics that are of interest to YOU. For me that’s conservative-libertarian politics, prolife and pro-marriage pages, Star Trek and Doctor Who, and the Catholic stuff. When you like pages as your page, you have a news feed that is specific to your fan page. If you visit the pages in your feed and comment on stuff, you might get people who like your comments to decide to like your page.

I have two different writing related fan pages. One is ‘Nissa Annakindt, poet, Aspie & cat person‘. This is about my personal writing and it does tend to get neglected. I’m trying to post more there. Please like the page?

The other fan page is a group effort together with other writers. It’s called Sci-Fi, Fantasy and the Christian Faith, and it’s a Christian (Catholic, Evangelical, other) look at the Sci-fi/fantasy world. One of my co-admins, author Declan Finn, actually does most of the posting on this page, at least right now. I REALLY want you to like this page. And share it with all your Facebook buddies. Cause this page is not just about me.

The hard thing about working on the Fan pages is that both as yet are small, and so I get more of a reaction to what I post on my personal page. I need to work harder on those pages.


For either type of Facebook pages, posting in the morning (US Eastern Time morning) tends to get more response to posts. But there is only one morning and mine should be filled with me, writing. So I am trying to go on Facebook in the evenings and schedule some good posts for the morning ahead. In fact, I should have done that last night.

Comments welcome!

What kinds of Facebook pages do you use in for your writing? Please include links to them in your comment so I can ‘like’ them. (Or ‘friend/follow’ them.)

Do you have any good tips for using Facebook as a writer or wannabe writer? Or do you have any questions that I or another reader might have the answer to? We’d love to hear from you.

A request.

I am trying to get an audience for this blog, so if you would like, perhaps you can share this blog post on Facebook, Twitter, or some other place. Thank you.