It’s a funny thing about writers. Sometimes it’s easier for us to write a whole novel or a ten-book ‘trilogy’ than it is to write a simple little book description that you will need for a book blurb or book promotion.
The best way to learn to write book descriptions is to read good ones. Most traditional publishers had people on staff who were skilled at writing the kind of book description that made readers want to buy.
For this exercise, go to your book shelf and pull down some books with book descriptions. Don’t consider the bestseller books that have excerpts from book reviews and quotes.
Read the book descriptions. Pick out one you thought really caught your interest and perhaps made you want to buy the book.
Write the book description out by hand or type it into a computer file. This is to make you pay attention to what the individual words are, so you don’t skim-read and miss stuff.
Now you are going to change that book description. Pick a book or WIP of your own, or even a favorite book by another author.
Change individual words from what describes the original book to something that describes the book/work you have chosen.
Stick close to the original! Don’t add five sentences to explain the unique stuff in your work, or replace one adjective in the original with four describing your own.
Keep to the spirit of the original. You will not be generating a useable description of your own book this way. The end product will seem like a mishmash of the two books.
Do this same exercise on other days. You are doing this to internalize the way effective book descriptions are made.
You don’t have to always match the genre of your example-book with your work. If you write starship-based science fiction, you can use a science fiction example book one time, and the next time a mystery or historical.
When you are better able to write book descriptions, you may want to share your descriptions in a writing group. This can be a problem. Why do you assume everyone else has a sounder opinion than yours? Even a professional English teacher can give you advice that will lead you astray.
What might help is if you can find and befriend a published self-published writer who has great book description. If you regularly buy that writer’s books, read them, and post reviews, he may be inclined to give you trustworthy advice. Or not. Good writers get asked for favors a lot.
Nissa Annakindt can be reached at MeWe under the name Nissa Annakindt, and at Gab as nissalovescats.