I admit it– I got started on social media all those years ago to have a way to promote books. Though what I’ve seen of most book promotions on social media make me reluctant to do it.
Promoting your books through promos on social media says some things about you as a writer. It says you are probably self-published or very-small-press published, that your books don’t sell as well as you’d like, and that you have money woes enough that you are trying to get ‘free advertising’ on social media.
If you post clumsy or cheesy book promos, the likely conclusion is that you are not a good writer. If you feel the need to do book promos, make them good ones!
Social media is for communicating in a personal way. If you are not James Patterson, don’t post something like an objective ad James Patterson’s publisher would spend money on.
When I have purchased books after having seen them mentioned on social media, I don’t pick any old books. I pick books of authors I have a personal connection with on a social medium. Be yourself, be relatable!
Another important point is to give specific details about the book in question. Posting your possibly not-so-great book cover plus a buy link is not enough.
Randy Ingermanson recommends that you come up with an appealing one-sentence description of your book. I’d suggest writing many, and keeping the best.
Your book description must be specific. If you are not sure what ‘specific’ is, look that word up in a dictionary. You don’t want a book description that fits hundreds of other books.
Your book description should give a reader a clue about what genre or subgenre a book is. But don’t be afraid to add the specific words. Some people won’t consider your book if they mistakenly think it is a murder mystery and not a paranormal romance.
Book price matters are much less of a draw these days. It doesn’t matter if your eBook is free this week if you are a poor writer.
Your social media accounts shouldn’t be about you advertising at people. It should be a way for you to make connections with other people. You should be posting loads of non-book-promo things on your social media accounts, if you want to draw enough of a following to sell a book or two that way.