Imagine you just started your author-blog yesterday. You wrote a blog post that is really fine-and-dandy. But it will probably be a while before you start getting discovered by readers. What can you do, right now, to get your posts read?
One thing that has worked for me is the Insecure Writer’s Support Group or IWSG. It is a monthly blog hop for writers which has really blossomed in to something big. It takes place the first Wednesday of every month. Here is where you sign up. http://www.insecurewriterssupportgroup.com/p/iwsg-sign-up.html
It’s a very LONG list of participants. And they weed out the people who forget to participate regularly. Now, just this list of subscribers is gold, because it is a list of active author bloggers.
Best Practices for IWSG Participants
The group is about sharing your insecurities as a writer. DON’T write a post that sounds like a blurb from your book. Write something that shares a little of yourself, and how you are not quite 100% confident about your writing. But— here’s an important hint— don’t sound TOO insecure. You want other people to have some confidence in your writing. So don’t write an ‘everything I write is utter dreck’ post because that encourages people to believe it! Write something about one little thing that is giving you trouble. Or that you worry about. As in my own case: I’m working on a zombie apocalypse story, and I finally have a good name for my Hero: Eirik, a Viking form of Erik. But in this case his birth name was Frederick. It’s great, and Frederick has resonance with me because I had a grandfather Frederick. And my other grandfather had the middle name of Friedrich, German for Frederick. But then I realized— the name Eric is close to Rick, the hero of the zombie TV show The Walking Dead. What is my subconscious mind trying to do to me?
The number one thing that the IWSG does for you is gets you to visit other people’s blogs. And the one thing you have to do is to write comments on blogs. Any blogs. All blogs. Except porn/erotic-romance writer’s blogs, of course. (Their writing world is not our world.)
Comments can and should be short, but they should show that you have actually read the blog post in question. ‘Nice post’ does not cut it. ‘Nice post about your cat’s flea infestation’ does.
There are four kinds of blogs on the IWSG that it pays to comment on:
- The ones at the very bottom, who have just signed up and who may not be used to getting comments on their blog
- The ones at the very top, who are regular participants and who get lots of comments on their IWSG posts (make yours memorable.)
- The ones in the middle, who don’t get the attention that the bottom and top do
- Your regulars. These are the people who, after a few months of participation, you think are good matches for you and your blog. Perhaps they are writing in your genre, or they share your worldview, or maybe they are just funny or have great content or share cute pictures of their cat. Make a list of these blogs you like and be sure to visit them each time.
Remember to visit back on the blogs of your commenters. I’m really insecure about doing that because visiting back feels too much like social interaction and as a person with Asperger Syndrome (autism spectrum disorder) that’s difficult and scary.
Mark the Date
It’s easy to forget about the date of the IWSG, which is the first Wednesday of the month, so mark it on your calendar and put a note on the wall of your writing room. It’s a very worthwhile effort for those with new or rarely visited blogs.