Recently I read an online article that critiqued a blog by a freelance writer. She (the blogger) set up a blog to win over more freelance-hiring customers. But most of her blog articles were about life as a freelance writer, and many were aimed at other freelance writers— her competition.
We authorbloggers do the same thing. We write for other writers and not for our readers. And that makes our blogs of less interest to the readers— our customers. A writing-oriented blog might make a reader feel bad because he himself isn’t writing stuff and most everyone has at least an idea for a novel.
We could always dedicate our blog to endless bland reviews of other writer’s books. I’ve seen blogs like that. Some, those dedicated to ‘romance’, might work well for the reader who consumes obsessive numbers of romance books. But I don’t read those kind of blogs myself.
The sci-fi/fantasy author might write about movie and television sci-fi and/or fantasy. You might get caught up in fandom wars, though. And there is always the chance that you will attract people who watch the movies and television shows but won’t read a book. Or at least not a book that isn’t based on their favorite sci-fi/fantasy movie or television series. But it may be possible to win a few over. But I believe it’s better to concentrate more on books than movies.
I know a few authorbloggers who write sci-fi/fantasy for the (evangelical) Christian market. Sometimes they review books from a more Christian point of view. This can be helpful for Christian readers looking to see content concerns addressed before they buy a book. But it can be kind of dismal counting up the swears and almost-swears, the drinking or cardplaying or absence of same, and rehashing the same old ‘is fictional magic evil’ debate.
I have a broader view of what Christian fiction might be. I not only include other followers of Jesus Christ like Catholics and Lutherans and even LDS to the ‘Christian fiction’ universe. (I am not saying that LDS theology is valid, however.) I like fiction by Christian authors that isn’t there to be ‘safe’ and non-threatening to the Christian reader. I want science fictional universes where God can exist but where things can explode and people can die unexpectedly.
I believe we authorbloggers have to keep our reading base in mind when we blog. It’s not a sin to write something other writers might read. I participate in a weekly blog hop on worldbuilding which might mostly interest authors. But I don’t want to forget that many of my desired blog-readers are not authors and don’t intend to become authors.
Question: if you are an author-blogger, can you think of some reader-friendly blog post topics?